Shop Technology Timeline
Stage 1.2 – Web PresenceA strong web presence acts as online brochure which you can update easily, quickly whenever you want
Why is this important?
- The ROBO Economy (Research Online Buy Offline), showed that 82% of smartphone users consult their phones on purchases they are about to make and 45% read reviews before making a purchase. (Forbes 2018)
- A well executed web presence will drive up sales
- Creates awareness for your business
Having web presence is more than a website
- The website is your centerpiece and all other avenues should lead people there
- Social media pages should be updated regularly with interesting content that pertains to your business
- Creating and posting video’s engages your customer base in a way that doesn’t feel like marketing
- Networking sites allow you to connect and interact with other owners from around the country
Make Your Voice be Heard
- Ask Alexa which is the best auto repair shop in your area, you might be stunned by the results
- While you might be dominating Google reviews, don’t forget to focus on Bing
- Alexa and Cortana use Bing to get their answers for you